Atelier Swarovski
2016
A virtual reality shopping experience developed in partnership with Mastercard to showcase Atelier Swarovski’s home décor collection. Set within a thoughtfully designed virtual home, the experience invites consumers to explore the collection in an immersive environment, discover individual pieces, and purchase them directly in VR using Mastercard’s Masterpass digital payment service. The project explores how immersive technology can transform the online shopping experience by bringing products into a more tangible, interactive, and engaging digital space.
Developed in partnership with Mastercard, this virtual reality shopping experience brings Atelier Swarovski’s home décor collection into an immersive virtual home. Consumers can explore five distinct spaces featuring designs by internationally renowned artists and designers, including Kim Thome, Aldo Bakker, Tomás Alonso, and Zaha Hadid.
Beyond browsing and purchasing products, the experience reveals the stories behind each piece, the designers’ creative inspirations, and the intricate craftsmanship involved in their creation. Integrated with Mastercard’s Masterpass digital payment service, the app allows consumers to complete purchases directly within VR without re-entering their payment details. The project explores how immersive technology can transform online retail into a more engaging, informative, and seamless shopping experience.
Adobe Premier, After Effects, Blender
Atelier Swarovski
2016
Adobe Premier, After Effects, Blender
Atelier Swarovski
2016
Adobe Premier, After Effects, Blender